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Supermarket reduction times

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A fantastic way to save money on your groceries is to visit the yellow sticker shelves at supermarkets. This is where supermarkets reduce their food that has a best before date coming up soon. They will massively slash their prices to get rid of stock. I am going to share the best supermarket reduction times.

Why buy yellow sticker food?

Yellow sticker food shopping is great for so many reasons.

First of all it has a massive impact on your budget, helping you to spend less on your weekly shop.

It also allows you to try out foods that you might not usually try.

It also helps the environment – think about how much energy has gone into producing something, only for it to then be thrown away. By shopping from supermarket reduced shelves you can stop that food and packaging going to waste.

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How much you can save buying supermarket reductions?

The amount of money you can save by buying supermarket reductions depends on the supermarket, the time of day and the items on sale.

You can save anything from a few pence to a massive 90% off the full price of the items you are buying.

What food to buy from the supermarket reduction shelf?

You can buy anything from the supermarket yellow sticker shelves.

The most important thing is to look at the produce and decide if it still looks like it is decent quality. That means that fruit and veg isn’t wet or mouldy, and that meat packets haven’t expanded.

Food from the cheap shelf can be used to help to stretch your budget or stockpile your freezer. For example products like meat, fish and bread can be frozen, and something like cream can be turned into butter.

There are also foods that are perfectly safe to eat after their best before date. A yogurt that expired a day ago is unlikely to cause you any harm! The same can be said about ground coffee.

The best supermarket reduction times

Here are the best supermarket reduction times listed by the supermarket.

ASDA reduction times

ASDA’s final reductions start around 7pm which is when you will save the most money at the cheap shelf. Visit after 9pm and you are likely to have missed out on the bargains.

Sainsbury’s reduction times

Sainsbury’s reduction times will vary depending on the store, however from lunch time onwards you can see reductions in store. My husband actually worked at Sainsbury’s a good few years ago, and when I would drop him off for work around 8.45pm I would often find reductions down to just 10p in our local store.

Morrisons reduction times

Morrisons reduction times seem to be a bit more set across the board than other supermarkets. The night before the sell by date you can expect to find items reduced by about 20%, and for items past their sell by date that day you can expect them to be reduced to about 50% by 3pm. You can then expect a 75% reduction after 5pm and sometimes as late as 8pm.

Later than this and you might even bag some items for mere pennies.

Tesco supermarket reduction times

Tesco is another store where the reduction times vary. You can usually find some half-arsed attempts at reductions from around lunch time, where you can find maybe 10 – 20% off. Visit after 8pm and you are likely to find the best reductions on offer.

M&S reduction times

M&S reductions depend on what time you store closes. If your store closes at 7pm you can expect final reduction by 6.30pm, and if your store closes at 9pm then you can expect final reductions at 8pm.

Some M&S stores also have heavy discounts after the lunch time rush – from about 2pm onwards.

Aldi supermarket reduction times

You might think that Aldi doesn’t do food reductions, but they do! You will find reductions on their fresh product and meat, but instead of being confined to a reduction shelf the items will likely be on the shelf in their usual place, with a 50% off sticker across them.

You can expect 50% off at Aldi from around 7.30pm.

Lidl reduction times

Lidl do have a reduction shelf with items 30% off. Whilst the discount isn’t massive you will find the cheap shelf is stocked at most times of the day.

Co-op reduction times

The Co-op reduction times also vary my store. We lived in a village with two Co-op stores and they didn’t follow the same reduction patterns.

The yellow sticker shelf at the Co-op tends to have its first reductions for the afternoon school run, then after 8pm you can expect final reductions which are 75% off. Some stores do a reduction at around 5pm.

Waitrose reduction times

Waitrose reduction times are store dependent, however I have found Waitrose to be the least generously discounted supermarket. Even at 5 minutes to closing time on Christmas Eve their Christmas turkeys aren’t more than 50% off. Visit as close to the closing time as you can for the best discounts.

Share your supermarket reduction times in the comments

The above supermarket reduction times have been compiled based on my experience and asking others online. Help to keep this list as up to date as possible by sharing your supermarket yellow sticker times in the comments below.

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Reader Interactions

Comments

  1. Nadia Josephine says

    November 11, 2019 at 3:09 pm

    This is incredibly useful! Particularly for salad and fruit, I hate seeing it go to waste if it is still good to eat

    Reply
  2. Julia Linsley says

    November 12, 2019 at 9:06 am

    Thanks I’m going out to look for those yellow stickers !

    Reply
  3. Jo Bryan says

    November 12, 2019 at 10:12 am

    I am a huge yellow sticker hunter. Waitrose is the meanest and sometimes the reductions are about 20p off, I would rather buy fresh at full price to save my freezer space.
    Our Co-Op seems to be any time so always worth popping in regularly.

    Reply
  4. sharon martin says

    November 12, 2019 at 3:58 pm

    gotta love those reductions , great for topping up the freezer

    Reply
  5. Fiona jk42 says

    November 13, 2019 at 11:58 pm

    I often go to our nearest Tesco local at 7pm. They have bread every day, as well as ready made sandwiches and microwave meals. I look out for fruit, veg and things such as sausages that can be frozen.

    Reply
  6. Gemma Clark says

    November 14, 2019 at 12:55 pm

    That’s great. I often pop down to the local one-stop around 6 to 7pm to grab the reduced isle bits. Ive had some great bargains in the past.

    Reply
  7. Kelly Hirst says

    November 14, 2019 at 1:48 pm

    I love finding yellow sticker bargains. My local Waitrose often has the best bargains the mornings.

    Reply
  8. Rich Tyler says

    November 14, 2019 at 2:10 pm

    Great tips, bargains galore!

    Reply
  9. Louise Comb says

    November 14, 2019 at 4:59 pm

    Nice one. I approve of bargain hunting XXX

    Reply
  10. Michael Fisher says

    November 14, 2019 at 7:32 pm

    We love shopping like this

    Reply
  11. Irene Jackson says

    November 14, 2019 at 8:42 pm

    Very useful , thank you x

    Reply
  12. Kirsty Taylor says

    November 14, 2019 at 10:17 pm

    I always go straight to the reduced section, although my local Tesco has started putting them on the normal shelves, with stickers, all around the store. Apparently they would like shoppers to buy products that they were intending on buying anyway to get a true bargain, instead of buying something just because it was reduced.

    Reply
  13. Emma Walters says

    November 15, 2019 at 7:25 am

    i love our local co-op, always lots of reductions

    Reply
  14. Paul Wilson says

    November 15, 2019 at 10:49 pm

    Great article. I loves me a bargain.

    Reply
  15. Sheila Reeves (CakeReev) says

    November 16, 2019 at 8:54 pm

    Love finding a supermarket yellow sticker! Great guide to the different shops times

    Reply
  16. Jacqueline Stagg says

    December 2, 2019 at 12:45 pm

    My local co-op does final reductions at 6:30pm even though they don’t close until 8pm. There’s usually me and an elderly man waiting lol

    Reply
  17. Clare B says

    January 1, 2020 at 1:08 am

    Such a useful article, thank you so much. There will be no stopping me now!

    Reply
  18. Susie Wilkinson says

    January 1, 2020 at 2:18 am

    Some people seem to look at the reduction sections with distain, but I’m all over them, some of the reductions are fantastic!

    Reply
    • Linda Ford says

      January 5, 2020 at 11:30 am

      We shop at lidl and the yellow stickers are great, they reduce anything with two days to go usually and often items are reduced by 30% or to 90p or 20p. We’ve had some great reduced items.

      Reply
  19. Sarah Harris says

    January 1, 2020 at 3:47 am

    Hoping to do more of this in 2020

    Reply
  20. Ruth Harwood says

    January 1, 2020 at 10:19 am

    Sometimes it’s hard to find the sale stuff if all you want is tonight’s tea – better to buy what they need to sell than spend more on it for a few days grace!!

    Reply
  21. claire woods says

    January 1, 2020 at 10:28 am

    It’s a good idea but I don’t want to go out to the shops in the evening.

    Reply
  22. Caroline Tinsley says

    January 1, 2020 at 10:51 am

    Co-op is my favourite for bargains as it’s my local shop anyway and they are quite generous with the reductions.

    Reply
  23. bev says

    January 1, 2020 at 10:54 am

    My local Tesco reduces their veggies down to a couple of pence at around 11pm at night. Great for blanching and soups etc.

    Reply
  24. Priscilla Stubbs says

    January 1, 2020 at 11:05 am

    This was a very interesting post. I do try to buy yellow sticker reductions when I do my usual shopping but trying to persuade my husband that it is ok to use food (or freeze) that is on its use by date is proving very difficult. Sometimes he won’t even eat food that is “nearly out of date”!

    Reply
  25. Maya Russell says

    January 1, 2020 at 12:22 pm

    The best reductions seem to be in the evening when I am generally at home. But if I am ever out then I will remember to swing by a supermarket to grab a bargain.

    Reply
  26. Sheena Batey says

    January 1, 2020 at 12:58 pm

    My friend always bags massive reductions in food from the supermarkets. It’s interesting to know which ones discount when.

    Reply
  27. justine meyer says

    January 1, 2020 at 1:12 pm

    I am always on the lookout for a bargain so visit the reduced shelves but don’t go at any particular time

    Reply
  28. felicity Williams says

    January 1, 2020 at 1:41 pm

    This is so useful for us, as we love bargains on food , thank you x

    Reply
  29. Iris TILLEY says

    January 1, 2020 at 2:17 pm

    Such a cool idea we love our fruit and yellow sticker are such cool colour and easy to see

    Reply
  30. Annabel Greaves says

    January 1, 2020 at 5:10 pm

    What a really great idea

    Reply
  31. Amy Butler says

    January 1, 2020 at 6:13 pm

    I would love to be able to go around 7.30ish but because I have to catch the bus and they are only every 3o mins it’s too much hassle.

    Reply
  32. Gemma Hendry says

    January 1, 2020 at 7:48 pm

    I love to see what reductions i can get at end of the day

    Reply
  33. Clive Stubley says

    January 1, 2020 at 9:15 pm

    Thank you

    Reply
  34. Cyra Bellamy says

    January 1, 2020 at 10:46 pm

    Can’t beat a bargain!

    Reply
  35. Alica says

    January 2, 2020 at 12:57 pm

    I am always looking for a yellow sticker or a whoops one! 😀

    Reply
  36. Lauren Reed says

    January 2, 2020 at 1:44 pm

    I love finding low dates/reduced items. I absolutely hate waste and hate to think that food that can still be eaten is thrown away, I also love a bargain too! xx

    Reply
  37. ashleigh allan says

    January 2, 2020 at 4:23 pm

    thanks i love a bargain!

    Reply
  38. Andrea Fletcher says

    January 2, 2020 at 5:21 pm

    An interesting article, I will be looking out for those yellow stickers now.

    Reply
  39. Rebecca Sutton says

    January 2, 2020 at 5:32 pm

    Me and my husband calls these whoopsies, our freezer always has a load of yellow stickers in it

    Reply
  40. Laura Pritchard says

    January 2, 2020 at 6:45 pm

    I love the Reduction Shelf – I need to get more organised about visiting it!

    Reply
  41. Helen Best says

    January 2, 2020 at 7:26 pm

    Good tips i love a good bargain at our local

    Reply
  42. Kat Allinson says

    January 2, 2020 at 8:18 pm

    I love looking through the yellow stickers, I find m&s are the best at reductions as they mark items down less than half price

    Reply
  43. Margaret Gallagher says

    January 2, 2020 at 8:49 pm

    Cant beat a bargain – i always look for yellow stickers and the Whoopsie section – 5 minutes earlier and it would be full price !

    Reply
  44. Troy Easton says

    January 2, 2020 at 9:52 pm

    Interesting facts never heard them before I always like a bargain might try this out some time to see if this works.

    Reply
  45. Susanne Galley says

    January 2, 2020 at 10:01 pm

    I often buy yellow sticker food – tryng to avoid food waste

    Reply
  46. Natalie Burgess says

    January 2, 2020 at 10:11 pm

    I get sooooo excited when I see a yellow sticker!!! Sometimes things can be as little as ten p! Last week I got haddock fillets reduced to ten p each and I’ve frozen them ready for a family meal xx

    Reply
  47. donna skelton says

    January 3, 2020 at 12:15 pm

    love getting a bargain but never seems to be much when im shopping

    Reply
  48. Liz T says

    January 3, 2020 at 3:37 pm

    Good article – always worth looking for bargains

    Reply
  49. Sandra Bald says

    January 3, 2020 at 8:08 pm

    Great to know this information. Am always on the look out for yellow stickers.
    Am not always able to access some of the shops at the best time.

    Reply
  50. Fiona jk42 says

    January 3, 2020 at 8:38 pm

    Our nearest Tesco local has big reductions on bread, fresh fruit and veg at 7pm daily. I stop by most days to see what I can pick up. The other day, I bought 4 packets of leeks for 26p each! My husband made a huge batch of leek and potato soup. We have frozen half of the soup and the rest provided my lunch for 3 days.

    Reply
  51. Martina Evans says

    January 3, 2020 at 9:53 pm

    Very useful post, thanks for sharing. I often head down to my local Tesco Express around 7pm to nab reduced food items. I’ve had many great bargains in my past shopping trips, especially after events like Easter and Christmas!

    Reply
  52. Leslie Evans says

    January 4, 2020 at 7:32 am

    I will look out for Yellow Stickers

    Reply
  53. C Parkin says

    January 4, 2020 at 1:57 pm

    thanks for the tips

    Reply
  54. Alex McKay says

    January 4, 2020 at 2:38 pm

    Tesco moves their yellow sticker position every two weeks.

    Reply
  55. sandy lynn ralph says

    January 4, 2020 at 5:57 pm

    as we have a large family I always look out for the yellow stickers to save money , on christmas eve we got some great bargains with steaks at only 60p a packet and pork joints at only 80p , they are in my freezer

    Reply
  56. Carol Thomas says

    January 5, 2020 at 4:05 pm

    I always try to pop in our local Morrisons once a day to see what’s on offer daily

    Reply
  57. Jo says

    January 5, 2020 at 8:45 pm

    Amazing tips.

    Reply
  58. Heather Hibbert says

    January 5, 2020 at 10:13 pm

    I love doing this!

    Reply
  59. lynn neal says

    January 6, 2020 at 12:12 pm

    I love finding a reduction and If it looks ok then I will go for it!

    Reply
  60. Rebecca Morris says

    January 6, 2020 at 3:07 pm

    Love a M&S yellow sticker

    Reply
  61. Alice Gilkes says

    January 7, 2020 at 9:36 pm

    Great article. Thank you for sharing with us.

    Reply
  62. Maia Matthews says

    January 7, 2020 at 10:03 pm

    Thank you for the tips

    Reply
  63. Suzanne Gaulton says

    January 8, 2020 at 8:39 am

    I always have a rummage in the reduced item shelves when doing my weekly/top up shops – but would find it difficult to go late at night, specifically, with the kids at home etc. I usually find us a treat or two – something I wouldn’t have bought full price but that I’m happy to treat us to (a starter or dessert) whilst it’s reduced.

    Reply
  64. paula cheadle says

    January 8, 2020 at 11:36 pm

    I buy lots of stuff like this, I even buy reduced deli meat and I freeze them, you then always have sliced meat in for a sandwich

    Reply
  65. Kim Neville says

    January 13, 2020 at 11:53 am

    Very useful to know for future shopping deals 🙂

    Reply
  66. Gemma Massey says

    January 13, 2020 at 1:17 pm

    Great article thanks for the tips.I love a bargain and look for reduced items, I hate waste especially with food

    Reply
  67. James Travis says

    January 13, 2020 at 2:32 pm

    Really useful advice, thank you

    Reply
  68. Pippa Ainsworth says

    January 13, 2020 at 4:08 pm

    We always look out for bargains on the yellow stickers, i love finding something I know that we will use

    Reply
  69. Sadia Iqbal says

    January 13, 2020 at 5:56 pm

    Great topic !

    our local sainsburys have a fridge section dedicated to yellow label items, as well as a shelf section.

    Reply
  70. Angela treadway says

    January 13, 2020 at 11:22 pm

    i’ll have to keep these tips in mind and bag some bargains x

    Reply
  71. Claire Willmer says

    January 14, 2020 at 1:51 am

    This is super useful thank you for the tips!

    Reply
  72. Zoey H says

    January 14, 2020 at 5:09 am

    Geeat read and we are always on look out food particularly meat that has been reduced so we can stock up our freezer. Good to know ‘re timings

    Reply
  73. Sandra Fortune says

    January 14, 2020 at 10:23 am

    We usually shop at Sainsbury’s and a few others there’s always some reduced items worth picking up especially in the evenings

    Reply
  74. Natalie Crossan says

    January 14, 2020 at 10:44 am

    Wonderful tips – my colleague always has yellow sticker m&s items!!

    Reply
  75. Dawn Samples says

    January 14, 2020 at 11:04 am

    Thanks for this info, I will have to visit Asda after 7. I usually find that there isn’t much off the price in Sainsbury’s. I want a good discount if something is close to its use by date x

    Reply
  76. Denise walton says

    January 14, 2020 at 1:23 pm

    Great tips I’m always looking for offers and bargains

    Reply
  77. Emma Gough says

    January 14, 2020 at 2:27 pm

    I’m a huge fan of the yellow sticker and working in a supermarket I can often grab the bargains first hand – it’s a great way to save money and eat posh! lol

    Reply
  78. Mandy Doherty says

    January 14, 2020 at 5:50 pm

    I’ve always checked out the reduced section, my daughter says I have a built in radar to seek the bargains

    Reply
  79. Tracy Higgs says

    January 14, 2020 at 8:36 pm

    I live in a village with just a Co-op that is in walking distance and their best reductions start at 7.30pm.

    Reply
  80. Gill Mitchell says

    January 14, 2020 at 8:40 pm

    This is really good information, thank you

    Reply
  81. Kim W says

    January 14, 2020 at 8:54 pm

    Thank you for the information, local stores of each can vary. I wouldn’t go out that late at night personally but it’s great for those who can and do.

    Reply
  82. Orange23 says

    January 14, 2020 at 11:17 pm

    Thanks for the tips, the yellow stickers are great for bargains

    Reply
  83. Rachel Craig says

    January 14, 2020 at 11:58 pm

    Accessibility to Healthy, Nutritious Food is Important for Quality of Life. Finances is an ISSUE for many. Perhaps the British Goverment should take action to ‘ Protect the Public ‘ from ‘ Food Poverty ‘, poor nutrition, insufficient nutrition, etc. As surely this impacts negatively on ‘ The Health of the Nation ‘. As well as putting pressures onto the NHS ( National Health Services), as well as Social Care, etc.

    Reply
  84. Kayleigh Watkins says

    January 15, 2020 at 12:02 am

    A great post, I usually avoid the yellow sticker items, although I did visit Tesco recently and they had triple chocolate muffin, jam doughnuts, tiger bread loaves etc reduced which I had to save lol xxx

    Reply
  85. Karabo says

    January 23, 2020 at 12:48 pm

    My husband and I started buying reduced food about a month ago and we didn’t know much about it before then except for the odd thing at Tesco’s near where we live. I would hands down say ASDA has the best reduced things I found a fresh bakery tiger loaf for 10p as well as a big box of stir-fry mix for 10p bearing in mind I went there at 9:30 and most of the good things were gone by then as they close at 10. I asked the lady who works there at self checkout and she said they start doing it arounf 7pm.

    For Lidl where I live they say that they start the reduced section around 7:30ish and my husband and I have gotten really good deals there with good quality pork belly for 70p, good Farmhouse seeded bread for 20p, a whole chicken for £2, pork steaks pack of 6 at one point for £2, deluxe quality quiche for £1.50, seasoned sweet potato fries for 69p and loads of other things.

    I haven’t found any reduced stuff at Aldi ever unfortunely and we have asked the people that work there and thye said that they don’t do reduced stuff. At times when we go there late in the evening they are throwing away loads of food.

    Tesco’s sometimes has some really good stuff especially with the bread with 6 pack of freshly baked buns for 17p and fruit loaf for 25p. But some of the stuff even reduced you can cheaper for non-reduced full price at Lidl or Aldi.

    I have yet to check out Sainsbury but needless to say there is always places where in our daily lives where we can save money regardless of our financial situation.

    *For also cheaper washing things and cleaning things I go to either wilko, B&M or farmfoods they usually do deals for stuff you can buy in bulk and these things are never usually reduced unless they are broken or half of it is gone. Just a side note for those looking to save on the whole shopping. Also for toiletries if you have a Savers near you then also go there because they sell stuff way cheaper than the general retail price you would find in supermarkets and also after Christmas in big Tesco’s superstores they have toiletry packs that haven’t sold and it’s stuff like Baylis and Harding for £3.25 reduced from around £10 with a bag as well.

    Reply

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TREAT YO SELF CHALLENGE The other day I was think TREAT YO SELF CHALLENGE

The other day I was thinking...why don’t we treat ourselves more often?

Hear me out. Many of us have financial goals that we want to achieve, or we have other financial commitments (like children) meaning we don’t treat ourselves much.

I had tested two perfumes that I fell in love with, and I could afford them. But I felt as though I had to justify buying them.

This the #TreatYoSelfChallenge was born.

Here is how it works:

1. Choose a treat for YOURSELF! Not for your children, not towards a debt. Something totally indulgent for you!

2. Divide the cost by 100 to get your 1% number.

3. Now side hustle those 1%s at a time.

I wanted two perfumes, which came to a total of £162.90. I rounded it up to £163 and have been counting every £1.63 I make on Facebook Marketplace towards the goal. So far I have managed to order this beaut and I love love love it. I feel so special when I see it on my shelf and spray it.

I chose Marketplace as a way to declutter and make extra money but you could do anything.

Check out my story highlight for the 1% at a time template.

If you are taking part then tag me - I would love to see what you choose and encourage you along the way.
#TreatYoSelf #OnePercentChallenge #MarcJacobs #Perfume #PerfumeTreat #WomenWhoHustle #GoalSetter #GoalGetter #MoneyVibes #MoneyChallenge #ChallengeYourself #Indulge #BootsPoints #AirtimeRewards #Cashback #SavingUp #FeelingFeminine
***COMPETITION TIME*** This one is for anyone who ***COMPETITION TIME***

This one is for anyone who can easily get to Pentney, Norfolk. 

Win a £80 gift voucher for a treatment or treatments of your own choice at @energisepentney.

The voucher can be used for any treatment you like. It might be a full body aromatherapy massage, a deep cleanse and soothe facial or mix and match some treatments 💅🏻🧖🏽‍♀️💆🏼

To enter all you have to do is:

1. Follow @emmadrewinfo and @energisepentney 
2. Tag a friend in a comment. Each comment counts as a new entry. 
3. For a bonus entry share this giveaway to your stories - remember to tag @emmadrewinfo so I can count your entry.

The competition closes at midnight on 24th December 2020, and the voucher will be delivered via email. It is valid for 12 months and must be used at Energise at Pentney, Norfolk. Over 18s only. Travel is not included. Subject to completion of a health disclaimer. There is no cash alternative.

Good luck!
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