London is a great city for holding events. It’s home to many of Europe’s largest companies — FTSE 100 companies‌. The city is also full of creative types, and there are hundreds of conference and event venues all over the place. Events range from small gatherings of friends to huge conferences with thousands of attendees.


One of the most important things to remember is that the success of your event is completely up to you. This means that this will largely depend on how well you manage your marketing campaign and how much lead time you need for planning for your guests and their travel needs. 


It can be challenging for smaller events, but with the right preparation and planning, you should be able to have a successful event with no problems at all.


Whether it’s small party venues in London or large conference venues, there are several things you need to factor in when looking at successfully holding an event in London.


Key Factors

  • Location


Choosing a good location is essential because it will make all the difference in your event’s success.


For example, if you select an unappealing venue right next to a railway station, your guests might feel as if they’re being transported to work rather than on a fun trip away from their everyday lives.


Figure out where your attendees will get off public transport and plan accordingly. There’s nothing worse than having an event that doesn’t start on time because delays on the train or bus lines have held guests up.


  • Keep your budget in mind while planning an event


A lot goes into planning an event — setting up tables and booths, advertising, catering, food and drink — so it’s easy to get carried away when there are so many things to consider at once. 


While it’s tempting to spend money on every little thing, try to keep the amount of money you spend on the event under budget. 


That way, if something unexpected comes up or the demand for tickets isn’t as high as you thought, you won’t feel bad about putting in more.

  • Start early


It sounds obvious, but your event will take much longer than you expect — from planning the agenda down to the last minute before the event starts — so start thinking about what will happen after the meeting is over. 


Decide if you want your attendees to go out together or stay behind in the same place while they talk with each other; if you’d like them all to leave at once or stay in a separate room and let them continue conversations throughout the night; and what kind of catering you need. 


Whether your event is large or small, you’re going to need help — it’s impossible for one person to plan and organise an event by themselves. If you haven’t built a team yet, now’s the time to do so — you can’t just start contacting people and hope they show up on the day.


When planning for a large conference, the venue should be able to accommodate large numbers of people. This means you’ll need big spaces with lots of toilets and plenty of seating. If you’re planning to feed your attendees, make sure that there’s enough room for them to eat where they want.


Ensure that events don’t overlap with each other. If you want your event to be well attended, you need to plan at least two months in advance (and no later than six months). 

  • Have a clear vision


You need to have a plan for what your event will look like — even if it’s only an idea ‌make sure it includes every single detail down to the last minute detail of what time things will end, where food and drink will be served and who will be in charge of which details (if there’s over one person running the event).

  • Create a memorable experience


It’s also essential to consider how your event will look to people who are visiting London for the first time. The more they see of your event, the more they’ll remember about it if they decide to visit again. 

Any event that you plan to host should in the first place include some planning for the entertainment aspect of it. 


If you want your event to be successful, you need to provide an environment that people enjoy being in and that they enjoy talking about afterward. There are many ways in which you can make your event more fun and interesting. 


You could get good local musicians or DJs involved and make sure that they have enough time to prepare for their performance. Identify what type of music your guests would enjoy and play accordingly.


Provide information on how the audience can take part in the show themselves. This will keep them interested.


Create a good atmosphere with friendly hosts, who are on hand to answer questions during the show, as well as at the end.


Final Thoughts

There are plenty of reasons to hold an event in London. The city is vibrant and cosmopolitan, and there are always a plethora of things happening around town to keep you busy. 


While it’s a difficult decision, make sure your event is the best it can be by utilizing these five tips when planning your London event.



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