Social media marketing is an influential segment for businesses of all sizes to reach audiences and customers. Your potential customers are already interacting with a lot of brands on social media channels, and you’re missing a lot if you’re not present there. Consistent and quality marketing strategy can grow your business, creating fans, brand advocates, and even driving sales.

In a simple definition, social media marketing includes activities like posting text and image updates, videos, and other formats of content that encourages audience engagement. We’ll provide you with a few tips to set up a sound basis for your small business or the business you’d like to advertise.

Start with a plan

Before you start to create social media campaigns, consider the brand goals. Are they trying to sell products, drive traffic to a website or simply grow the fans network? Make sure you start with a basic social marketing strategy, so you won’t wonder what to do next.

Here are some questions to ask when defining your goals:

·         What are you hoping to achieve through social media marketing channels?

·         Who is your target audience?

·         Where is your target audience hanging out and which social media channel they prefer?

·         What would be your tone of voice and message you want to send to your potential audience?

For example, a bakery business focused on visual content can bring a lot of value and potential new customers from a strong presence on Instagram and Pinterest, creating attractive product visuals. If you market a start-up or a B2B business, make sure to approach your audience from a few different angles.

Use free Google marketing tools for small businesses

Improving the organic ranking on Google is a long and consistent process, but luckily Google provides several great tools you help you do it on your own. Google Analytics, for example, lets you see the demographics of your visitors and how they interact with your website. This will give you better insights on the long run to create better-targeted content and focus on the interests of your audience. It’s also vital to react to events in real-time, as they can help you get more attention to your social media posts. Google trends is also a free tool that allows you to stay on top of the buzzwords and most discussed topics so you can join communities. In the end, Google my business is a simple feature that enables customers to find your business on Google Maps, see your working hours and many more. This is a great tool to improve your visibility and get more info on who’s looking for your business.

Try to create short video ads or gifs

It’s not surprising that video takes the spotlight in the marketing today, as more consumers prefer to watch short clips and see the story behind it. While marketing agencies and content specialists might be pricy, there are some great tools you can try to learn how to make video ads on your own.

If you own a decent smartphone, your camera can capture great HD videos. Once you edit them, try some of the video editing apps to turn clips into professional, branded videos. Choose a clean template, add text and visual effects preview the changes.

Place discounts, promotions, and new content with email marketing  

Even though it doesn’t give fast results as social media or instant messages, email remains as the top choice in the marketer’s toolkit. You’ve probably subscribed to a few newsletters from different business providers. Between the spammy content in your inbox, you can find carefully crafted newsletters who know how to extract the best from an email campaign. Email marketing is excellent for promoting bonus features and limited offers, especially in the UK gaming and retail industry. For example, you’ll be up to date with the latest industry news, no deposit bonus UK promotions or discounts at one click away. Free email platforms like Mailchimp give you much greater control over your campaigns. This includes the subscriber segmentation, automated email scheduling and mail performance. This way, you can tweak and customise your email offers for better conversion.

Being active on social media is great but creating the content for the right type of customers is imperative for a successful business. By understanding their needs, you’ll be able to craft your brand’s digital content to meet their needs.  

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